LIS 158 Journal Entry # 12: Noticeable Trend

8 groups have already reported about the marketing strategies and activities of various and different kinds of libraries. I like the fact that through these reports, we are able to see what we have learned last year put into practice. The way libraries market their services really depends on what kind of library they are. I also notice a trend in which the more effort the library has put into marketing, the more successful the library is. I believe that marketing is now required in all libraries for the library to achieve its goals.